Lessons Learned
It’s not about me: My blog posts need to speak to what my audience
wants to hear. My potential readers will click on an article because the topic
might resonate with them or touch a pain point that they want to address.
Introverts, in particular, can get caught up in the details and want to share
too much or perhaps lose focus on their core message. Meadhbh suggests we write
as if writing for an eight year old. Keep it clear and simple.
Have a plan: My
blogging tends to be haphazard. I will get an idea from a book, a coaching
session with a client or something I come across in another article. While this
is great and it gets me blogging, a plan would help me to be more strategic as
I build my business. I need to think about all aspects of my business offerings
and what this offers my potential customers.
A call to action: My husband, who writes for a living, and kindly
proofs all my posts, always picks me up on this. As the humble introvert I
rarely include a call to action not wanting to be too ‘salesy’. I make the same
mistake on my social media posts. Meadhbh suggests we can do a call to action
such as asking the reader to share a book, or in my case, perhaps share some
advice or a story.
Be Brave: In our
breakout room during today’s session we chatted about the vulnerability of
writing a blog post about your own business and putting yourself out there. I
agree wholeheartedly but we are in business and so while we want our blog posts
to add value to readers, we also want our readers to engage with us whether as
potential customers, or to join our network. Don’t be afraid to show your true
self and share your story. People buy from people, and sharing your story
humanises your business.
Get Started: In the
breakout session we discussed how many blog posts we have started, but as our
perfectionist tendencies got in the way, never finished them. Meadhbh shared
the old story ‘the perfect time to plant a tree was 10 years ago, the next best
time is today’. As I said earlier, I am not a great writer but if what I write
can help even one other person or inspire them to move forward then that is
what matters most.
Humour: A
universal need to laugh… I can definitely see why adding some humour to your
blog is beneficial and can draw readers in. I would describe myself as a
naturally serious person. I will have to work on this for sure.
I am definitely feeling motivated to design a plan
that works for my business. I asked Meadhbh how many blog posts a
solopreneur should write. Her answer, of course, is it depends. It depends on
your time availability, especially in these unprecedented circumstances. For
me, I enjoy writing and as I am in business start up mode I can, and believe I
should, dedicate more time to writing. As my coaching practice grows my time
availability will reduce, leaving me less time to work on the business and more
time in the business.
So, for my call to action. I love to connect with
people. If you have ever considered coaching, or want to learn more about
introversion and how it might be impacting your life, I invite you to connect
with me on social media and enjoy the material I share. Or contact me for a
free 20 minute phone consultation to learn more about my coaching practice and
how I support introverts.
Not too salesy I hope, let me know how I did!
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